This logo was designed for a small bakery in Georgia. The client wanted something serious but that could also be playful, edgy or pretty whenever it needed to be. The all-black look was exactly what he was looking for. By incorporating a special design element (cake icon) that was flexible and could have a different color assigned to it, the mood of the logo can be changed at will.
The client also wanted a modern, professional look to the typography so a thin, sharp font was used. Separation elements were used to highlight the “bakery” part of the branding, but was kept to simple dot guides so it would not look too complex or intricate. An example of the ways the cake icon can be used as a separate, colorful design element can be seen on the FaceBook Cover photo that was also designed for the company.